Oracle Launches Siebel Personalized Content Delivery to Empower M&S of Life Sciences Companies

Oracle press release on Apr 30, 2008:

"Oracle Launches Siebel Personalized Content Delivery to Empower Life Sciences Companies with a Single Solution to Improve Sales and Marketing Effectiveness
Closed Loop Marketing Solution Delivers Industry’s First CRM and Detailing Platform
REDWOOD SHORES, Calif., 30-APR-2008 05:00 AM

* Today at its Pharmaceutical & Biotechnology Industry Forum 2008 in Parsippany, NJ, Oracle announced the availability of Oracle's Siebel Personalized Content Delivery, a comprehensive closed loop marketing (CLM) solution that helps life sciences organizations plan, develop and execute more effective customer communication strategies that deliver increased value for customers.
* In recent years, the annual rate of increase among physicians has remained relatively flat while the number of pharmaceutical sales representatives has grown considerably overall, even accounting for recent reductions in field force sizes. As a result, detailing effectiveness has waned in the face of a changing market and physicians' increasingly busy schedules, forcing life sciences organizations to transform their sales and marketing capabilities.
* Siebel Personalized Content Delivery offers a powerful solution for closing the loop at multiple levels using a customer-centric approach that helps gather unique, actionable insight. The application makes it easier for sales representatives to deliver high impact presentations that are tailored to individual customer needs by leveraging multimedia visualization content provided by marketing teams.
* As a result, sales teams are better positioned to deliver the right message to the right customer at the right time, helping to optimize each selling opportunity and improve customer acquisition, satisfaction, and retention.
* Siebel Personalized Content Delivery leverages Siebel Life Sciences CRM capabilities such as workflow, business rules and real-time decisioning technology while offering superior marketing measurement through cross-enterprise analytics.
* Siebel Personalized Content Delivery is the industry's only solution combining world-class CRM and closed loop marketing capabilities into a single product. This reduces the need for duplicate infrastructure, costly integration and ongoing maintenance of custom code.

Supporting Quotes

* "Today's competitive environment is forcing life sciences organizations to transform their commercial models and redefine sales and marketing processes to maximize the value of every interaction with customers. Siebel Personalized Content Delivery offers companies a complete closed loop marketing solution to dramatically improve the quality of customer interactions and help grow revenues and market share," said Rajan Krishnan, Vice President, Product Strategy, Oracle Life Sciences.
* "Interactive detailing is yielding positive results for the biopharmas that have invested there. Personalizing content to be able to market to a segment of one through multiple channels including face-to-face, Web and kiosk will improve the impact because it broadens the delivery capabilities while honing the message," said Dale Hagemeyer, Research Vice President, Gartner.

Supporting Resources

* Oracle Enhances Siebel CRM for Life Sciences
* Siebel Life Sciences 8.0 Overview
* Improving Pharmaceutical Marketing Effectiveness
* Oracle Life Sciences Applications

About Oracle
Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.

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Source: http://www.oracle.com/corporate/press/2008_apr/pcd.html

Read more about Oracle's Life Sciences Applications here